Land Rover Defender Reveal

Representing a legacy of adventure and service

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Representing a legacy of adventure and service

After a remarkable 71-year legacy, Land Rover reimagined their iconic Defender, blending its signature ruggedness with modern technologies. This SUV stays true to its roots, focusing on functionality rather than the vanity of fashion. The reveal aimed to highlight the Defender's revolutionary approach to off-road vehicles, its rich history, and its humanitarian efforts, such as partnerships with organizations like the Red Cross, Tusk and the Royal Geographical Society.

Project

Land Rover Defender Reveal

Market

Live events

Location

Antwerp, Belgium

Client

Panama Events

Our scope

Audiovisual event support

Audiovisual installation

Projection mapping

Creative content creation

Showcontrol

Hardware installation

Audiovisual engineering

Onsite production

Images by

Project sheet

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OUR APPROACH

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While the container video wall told the story of the Defender, containers were continuously opening and closing, showcasing old Defender models, building anticipation for the big reveal. The new model symbolizes Land Rover's commitment to innovation and capability, promising to continue surpassing expectations. It's more than just a vehicle; it represents a legacy of adventure and service.

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After the first video, telling the story of the Defender. A container opened for the speaker to perform his speech.

Containers continuously opening and closing, showcasing old Defender models

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CREATE.eu

At CREATE.eu we are passionate about creative technology. We love projects that seamlessly blend hardware with creative content. As we strive to be a leader in this field, we are always looking to push the boundaries of multimedia experiences.

Based in Belgium but active around the globe, our team of creative technologists is ready to help with your project.

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